This year, Pureology teamed up with artist Nadzeya Makeyeva to create a collection of limited-edition holiday gift sets. The merchandising team was then charged with adapting these illustrations to our in-store fixtures, from large endcaps to small POS cashwrap displays, with the goal of bringing their stories to life. Focusing on this season’s fantasy adventure theme, we looked to present the kits as if they were story books on a shelf, even accompanied with bookends in the shape of the brand’s iconic flower.