Beginning in 2011, Pow! Wow! has since flourished into a global network of artists and events. With festivals in over a dozen cities worldwide, it is an event that now includes all facets of art. Originally based around mural artwork, it showcased how art can uplift a community.

With this conceptual rebrand, I wanted to take a different approach to the visual application of Pow! Wow!’s mural roots and its display for an event set in Philadelphia. Blending texture, typography, and form, I created a selection of physical promotional pieces, as well as a set of digital landing pages.